Why Systematizing Sales and Marketing Software Will Help Your Company Scale

On the “CEO and Founder Magic” podcast, host Sheila Kloefkorn talks with the President and CEO of Fast Slow Motion, John Burdett. John’s career has been steeped in software and business development. He’s had the privilege of growing a professional services firm straight out of college, which catered to Fortune 1000 companies by building custom software applications. This was before the advent of platforms like HubSpot and Salesforce. It was a learning period and, admittedly, making plenty of mistakes.

The turning point came when John joined a friend’s startup in the ticketing software space. There, he was introduced to Salesforce, a flexible database platform that revolutionized how they managed their business. This experience was pivotal, as it highlighted the power of starting small and focusing on front-end processes like sales and marketing. Consistency in these areas is crucial, as it allows for the identification and correction of issues, leading to predictable and desirable outcomes.

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About Fast Slow Motion

Fast Slow Motion is a team of expert consultants that have helped hundreds of growing businesses build scalable systems on the HubSpot and Salesforce platforms. Ready to take your business to the next level?

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