From Configure to Close: Solving Sales Friction with HubSpot CPQ

Close deals faster by eliminating the friction in quoting, approvals, and revenue handoff.

In this 45-minute session, you’ll learn:

» What CPQ (Configure, Price, Quote) is and why traditional quoting slows sales down.

» The real problems CPQ solves, from inconsistent pricing to broken approvals and poor forecasting.

» Why HubSpot built AI-powered CPQ into Commerce Hub, and how it unifies quoting, billing, and payments inside Smart CRM.

» A live demo of HubSpot CPQ in action: quote creation, approval workflows, bundles, closing agent, forecasting visibility, and buyer experience.

» How to get started with CPQ and avoid the complexity of legacy tools.

Why HubSpot CPQ: Built to Eliminate the Last Mile of Sales Friction

For too long, sales teams have been stuck in spreadsheets, chasing approvals in email chains, and losing visibility the moment a deal reaches the quote stage. Legacy CPQ tools only add complexity, leaving sellers frustrated and leaders flying blind.

HubSpot CPQ changes that. By unifying quoting, billing, and payments directly inside HubSpot’s Smart CRM, and powering it all with AI, HubSpot gives your team a single, seamless platform to generate accurate quotes in minutes, enforce guardrails, accelerate approvals, and deliver a better buying experience. The result? Faster deals, fewer errors, and one source of truth for every revenue team.