How to Use HubSpot AI in Your Day-to-Day Work

A practical walkthrough of what’s new and how to apply HubSpot AI across marketing, sales, and service without overcomplicating it.

HubSpot just introduced a new wave of AI capabilities, but for most teams, the challenge isn’t access. It’s knowing what to actually do with it.

If you’ve ever thought:

• “We have HubSpot AI… now what?”
• “Which features actually matter for my role?”
• “How do we use this without changing everything we do?”

This session is for you.

We’ll break down how AI in HubSpot actually works today and show you how to start using it immediately inside your existing workflows.

In this 45-minute session, you’ll learn how to:

» Use built-in AI features to save time on everyday tasks (emails, notes, follow-ups, and more)
» Apply Breeze to get context-aware recommendations directly inside your CRM
» Understand where Customer Agent fits and how it can handle conversations, qualification, and support
» Ask better questions of your CRM and get real answers (without building reports)
» Avoid the common mistakes that cause AI adoption to stall

Why HubSpot AI:
Turning Features Into Real Workflows

For many teams, AI in HubSpot feels like it’s everywhere but not always clear how to use it.
Features like Breeze, embedded AI tools, and Customer Agent promise faster work and smarter decisions. But without a clear approach, teams get stuck experimenting instead of seeing real impact. Marketing isn’t sure which AI tools to trust, sales reps still spend time on manual follow-ups, and service teams struggle to scale support without adding headcount.

The challenge isn’t access to AI. It’s knowing how to apply it inside your day-to-day work. HubSpot AI changes that, when it’s used the right way.

With Breeze as the unified AI layer, native AI features embedded directly into your CRM workflows, and Customer Agent handling real-time conversations, qualification, and support, HubSpot brings AI out of isolated tools and into the systems your team already uses.
The result? Less manual work. More consistent execution. Faster, more informed decisions.