Salesforce and HubSpot are rolling out big AI updates—and businesses are already seeing results.

Episode 005 of AI in Action covers Salesforce voice agents (expected by Dreamforce), Agentforce inside Slack, and real client wins like auto-closing duplicate cases with 90–95% accuracy. You’ll also hear why keeping a human in the loop is critical and where most of the work in AI projects really happens: testing and refining prompts.

The episode also spotlights HubSpot’s newest AI tools, including deep CRM research with ChatGPT, the launch of Breeze, and how Model Context Protocol (MCP) makes agent connections easier.

If you’re using Salesforce or HubSpot, this episode gives you practical ways to apply AI in your CRM today.

In This Episode, You’ll Learn:

• 00:00 – AI news roundup: Amazon, Microsoft, OpenAI, and an AI-generated NBA ad
• 00:51 – Salesforce focus: voice-enabled agents and call center use cases
• 01:43 – Challenges with latency and conversational AI
• 02:10 – Roadmap: Salesforce voice agents piloting now, targeted for Dreamforce release
• 02:53 – Why customers are waiting on voice AI before adopting Agentforce
• 03:29 – From decision trees to natural language understanding in call centers
• 03:51 – Benefits of integrating voice agents directly in Salesforce CRM
• 04:07 – Agentforce inside Slack: expanding access with updated pricing
• 04:52 – How Salesforce + Slack integration boosts productivity
• 05:14 – Real-world use: invoking Salesforce agents directly in Slack conversations
• 06:03 – Why Slack-first companies will see major benefits
• 06:45 – Client spotlight: using Agentforce to detect and merge duplicate cases
• 07:51 – Automating thank-you emails and preventing false case reopenings
• 08:50 – Accuracy rates: 90–95% success with duplicate case handling
• 09:54 – The importance of keeping a human in the loop for AI governance
• 11:04 – Most of the effort goes to prompt refinement and testing, not configuration
• 12:26 – Why AI will impact every job, directly or indirectly
• 13:10 – Everyday uses: infographics, charts, and research support with AI
• 13:52 – Ethan Mollick’s advice: integrate AI into daily work in small ways
• 14:45 – Balancing trust, verification, and deep research with AI
• 15:26 – Salesforce vs. HubSpot approaches to AI integration
• 15:52 – HubSpot’s new ChatGPT integration for CRM deep research
• 16:39 – Breeze: HubSpot’s built-in AI copilot
• 17:34 – Using Model Context Protocol (MCP) to connect agents and services
• 18:20 – Early challenges: speed and metadata processing in HubSpot AI
• 18:58 – Purpose-built HubSpot agents for service, sales, and marketing
• 19:25 – Why HubSpot’s simpler AI approach benefits SMBs
• 20:02 – Resource spotlight: Dharmesh Shah’s Agent.ai newsletter
• 20:17 – Wrap-up and final thoughts heading into July 4th holiday

Useful Links

• • Connect with Eric Housh on LinkedIn
  • Connect with Zack Terry on LinkedIn

Additional Resources

About Fast Slow Motion

Fast Slow Motion is a team of expert consultants that have helped hundreds of growing businesses build scalable systems on the HubSpot and Salesforce platforms. Ready to take your business to the next level?

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