As a continuation to our post on the Salesforce Adoption Maturity Model, let's discuss Basic Adoption in detail. Basic Adoption is usually attained when the entire team is tracking sales activities and managing prospect and customer relationships within Sales Cloud. The key to Basic Adoption...
Customer Relationship Management (CRM) - or as we like to call it, Consistent Relationship Management - solutions have been around for decades now and most everyone has tried to institute some level of CRM processes whether it is basic contact management or implementing a robust...
Most businesses use Salesforce for sales, but Salesforce is much more than just a CRM. In fact, you can (and should) manage your whole business on the Salesforce platform. You don’t need to buy different systems to manage different aspects of your business. When it comes...
I saw this quote the other day from Ken Blanchard’s classic “The One-Minute Manager.” "If you can't tell me what you'd like to be happening, you don't have a problem yet. You're just complaining. A problem only exists if there is a difference between what is...
Marketing is a big, complex discipline. If you think marketing is just brochures, mass e-mailing and a little advertising, think again. To see a fully developed marketing framework, take a look at Pragmatic Marketing. This framework is used by some of the world’s leading marketers...
Most companies are still using traditional sales and marketing approaches and techniques - email blasts, cold calls, direct marketing, large sales teams, inside sales reps, etc. Very few companies are taking advantage of marketing automation solutions. What is marketing automation? A marketing automation solution allows...