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I’ve always felt that anyone can build a successful business if they just focused on one thing – serving others.  I believe it more today than ever before.  I know it sounds simple and somewhat cheesy.  However, if you will focus on serving your customers, employees, partners, investors, and family – everything else will to take care of itself over the long-term.

Yes, you can get lucky and stumble upon the right market or product.  Or, you can work hard, do the right thing, and focus on serving others.  I vote for option two.  I can control it, I can repeat it, and it’s much more fulfilling.

Servant leadership is the hard route.  You have to humble yourself daily and make wise, long-term decisions.  You treat others like you would want to be treated.  You don’t base your response on circumstances or how someone else treated you.  It’s hard – really hard.

Want to beat your competition?  Out serve them.  Call the customer back faster.  Do the right thing when you mess up.  Invest in your employees.  Do what you say you are going to do.  I don’t care if you’re selling the most commoditized widget in the world, a company that serves others will be successful.  Serving others is the true secret sauce to long-term business success.

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