Fast Slow Motion is excited to announce the Salesforce Summer ’25 Release!

This release delivers powerful new capabilities across automation, AI, and native platform functionality—including major investments in Revenue Cloud, enhanced screen flow functionality, expanded Agentforce features, and new tools for Marketing Cloud Growth and Advanced. These updates are designed to streamline operations, boost team productivity, and help organizations scale more effectively with less manual effort.

The Summer ’25 release introduces major usability improvements to Flow Builder’s Auto-Layout mode, making it easier to interact with and edit flow elements. Users can now single-click element cards to open configuration panels, reducing clicks and speeding up editing. A new overflow menu (“⋮”) adds quick access to actions like Copy, Cut, and Delete, while smarter tooltips, sticky zoom, and dynamic cards enhance clarity and efficiency. These updates make flow building faster, cleaner, and more accessible—especially for users working with complex automation.

The new nested search feature in the resource picker (now in beta) allows users to search up to 10 layers deep within flow resources, such as record fields or properties of external data structures. By selecting “Expand Search (Beta)” after entering a search term, users can view results nested under other elements without needing to manually navigate each level. This enhancement is auto-enabled wherever the new resource picker is used and significantly improves the speed and usability of locating deeply nested data.

The Summer ’25 release adds native support for the Time data type across Flow, enabling users to define and manipulate time values in h:mm format throughout the resource selector, expression builder, and formula builder. Time can now be used as a standalone data type in automation scenarios, including invocable actions, and has its own Time Picker configuration UI. This enhancement simplifies time-based logic in flows, making it easier to build automations that rely on time-specific values.

A new beta feature in Summer ’25 allows flow builders to retrieve related records from multiple objects using a single Get Records element. By enabling a new checkbox, users can configure related records in a dedicated mode, reducing the need for multiple elements and loops. This setup requires field selection to optimize data storage, and significantly improves flow builder productivity by streamlining access to associated data.

A new invocable action in Flow now allows users to call an agent directly from any automation, bridging the gap between deterministic flows and AI-powered agents. Once an agent is activated in Agent Builder, it appears under the AI Agent Actions category in Flow, and users can include multiple agents in a single flow. This enables scenarios like having a Deal Desk agent process incoming requests, categorize them, and draft responses automatically—boosting efficiency across both real-time and batch operations.

The Send Email action now features a modernized configuration experience that improves how users define recipients, attachments, sender addresses, and email content. With a new hierarchy-based layout and updated input configurators, users can more easily annotate fields, select multiple input types, and assign sender types directly within the action. This update simplifies email setup in flows and supports more flexible, intuitive automation.

A new “View Output Resources” section has been added to the configuration panel for Actions and Subflows, making it easier to understand what outputs are generated without needing to run the flow. This view lists each output along with its name, label, type, and a description that appears when hovering over the info icon. The update helps flow builders quickly assess what data is available for downstream use, improving clarity and reducing guesswork during flow configuration.

The Debug Details panel has been redesigned to make it easier to troubleshoot and analyze flows. Results can now be filtered and searched, each element appears in its own card for better visual separation, and summary lines provide quick context for what happened. The panel can also be resized to cover up to 80% of the screen, and users can copy the debug log to the clipboard for external review. Additionally, CRUD and collection-related elements now display in a formatted view, helping users parse flow logic more efficiently during testing.

The new Recall Path for Flow Approval Processes allows admins to define specific actions—such as sending notifications or performing data cleanup—that automatically run when an approval is recalled. Instead of abruptly terminating the process, recalled approvals can now trigger configured logic to keep stakeholders informed and maintain data integrity. This update reduces manual intervention and ensures greater consistency and transparency in approval workflows.

A new invocable action allows admins to submit records for approval directly from a flow, creating seamless integration between flows and approval processes. This built-in action supports defaulting to a single-approver process and enables flows to gather and evaluate data before routing to the appropriate approval path. It eliminates the need for workarounds and enhances flexibility for use cases like onboarding, expense reports, or contract reviews.

Reactive Screen Actions allow flows to trigger actions based on user input changes without requiring a button press, enabling dynamic, responsive form experiences. Builders can now create use cases like record-based dependent picklists, live record lookups, real-time validations, or summary data previews—all without navigating away from the screen. This enhancement significantly improves usability and reduces reliance on custom LWCs for interactive data queries.

Reactive Screen Actions now include condition-based controls, allowing users to limit when actions run based on screen load or input changes. Builders can specify whether actions should trigger every time a screen loads, only on the first load, or when certain conditions are met—such as a specific input not being null. This added flexibility improves performance and usability by preventing unnecessary or repetitive executions during flow navigation.

Screen components now support direct control over layout at the component level, allowing users to define width using a 12-column grid and set vertical alignment for more precise UI design. This update eliminates sizing inconsistencies, improves tab order control, and enables more efficient use of space—especially in repeaters. Builders can now create cleaner, more organized screens without relying solely on multi-column sections.

Flow screen editors can now preview how components will render at different screen sizes without leaving the builder. By selecting Small or Medium in the new Preview Size dropdown, users can see how their layout will appear in environments like mobile, utility bars, or modals. This enhancement boosts confidence and speeds up design validation by eliminating the need to test in external environments.

The new Visual Picker component gives flow builders a more engaging way to present selection options using tiles and Lightning Design System icons. By assigning SLDS icons to individual Choice resources, users can create visually distinctive selections—such as thumbs-up/down or role-based options—enhancing clarity and usability. This feature adds flexibility for screen design and is available only for standard Choice resources, not for Record or Picklist Choice Sets.

Choice Lookup components now support icons, allowing users to visually differentiate between options in dropdown selections. Builders can assign SLDS icons to individual Choice resources via the Customize User Interface setting, enhancing clarity and improving the selection experience. This feature applies only to standard Choice resources—not Record Choice Sets, Picklist Choice Sets, or Collection Choice Sets.

Emails captured by Einstein Activity Capture (EAC) can now be automatically synced to Salesforce as activity records, enabling full reporting, automation, and API access. Email data is matched to CRM records using a customizable flow and appears in activity reports by default. Admins can refine matching logic, build flows based on email events, and even tie email data into Agentforce or custom object workflows—empowering sales teams to track, automate, and act on every email interaction.

Users with Einstein Activity Capture can now manually log and track emails from Outlook and Gmail using the Sales Cloud integrations, closing a key functionality gap. When “Sync Email as Activity” is enabled, additional options become available—such as overriding automatic logging decisions, selecting related records, or enabling email open and link click tracking. This gives EAC users more control and visibility, leading to better reporting and improved email analytics.

Users can now manually upload MP4 meeting recordings to the Einstein Conversation Insights (ECI) platform via the Conversation Hub, ensuring no valuable conversations are missed—regardless of the source. With up to three uploads allowed per user per day, this feature supports recordings from webinars, customer-provided files, or meetings not integrated with ECI. Once uploaded, transcripts and insights are automatically generated, enabling teams to extract and act on key business intelligence.

Agentforce Surfaces brings rich, interactive messaging experiences to Agentforce conversations by enabling features like carousels, list selectors, and enhanced links—without requiring admin setup. Instead of static text replies, agents can now deliver visually engaging, dynamic responses that improve usability and engagement across platforms like WhatsApp, Apple Messages, and Messenger. This upgrade boosts customer satisfaction, reduces agent workload, and ensures a consistent experience across digital touchpoints.

Routing conversations to Agentforce Agents is now easier with direct assignment available in the Messaging Channel setup. This eliminates the need for an Omni-Channel flow, streamlining configuration and reducing deployment time. Admins can now assign incoming messages to Agentforce Service Agents directly within the channel settings, simplifying setup and improving operational efficiency.

Conversational Surveys let teams collect real-time feedback directly within messaging platforms like WhatsApp, Facebook Messenger, Apple Messages, LINE, and SMS—no external links required. Admins can import questions from Salesforce Surveys that automatically adapt to the messaging format. Responses are logged instantly in the Salesforce Surveys dashboard, increasing response rates and delivering unified insights across support channels.

Multi-Party Conferencing allows multiple Salesforce users to join the same messaging conversation with an end user, enabling real-time collaboration across internal teams. This native capability supports up to two users on third-party messaging platforms and up to five on In-App & Web messaging. Agents can easily invite colleagues into conversations for faster, more accurate support—reducing resolution times and improving customer satisfaction across all messaging channels.

Outbound messaging sessions now stay open after sending, allowing customer replies to appear in the same conversation thread. This enhancement eliminates the disjointed experience of disconnected replies and ensures agents can view messages in context. By mirroring agent-initiated session behavior, this update improves agent efficiency, speeds up response times, and delivers a more seamless customer experience across all messaging channels.

A new native Recaptcha solution for MIAW Web helps defend against spam bot attacks by verifying users before initiating chat. Leveraging Google Recaptcha, this feature runs a browser-based check when a user clicks the chat button or submits a prechat form. Businesses can enable it by registering their domain with Google Recaptcha and configuring settings in the MIAW channel setup. This added layer of protection enhances site security, reduces fraud, and improves both performance and customer trust.

A new customization option for MIAW Web lets businesses replace the default chat FAB (floating action button) icon with a custom image. By adding an image URL in the Branding settings, companies can align the support chat button with their website design and branding. This feature ensures a more cohesive customer experience and reinforces brand identity throughout the chat interface.

Sales teams can now send SMS messages directly from Sales Cloud using Digital Engagement—without heavy customization. Admins can assign 1:1 phone numbers to reps, include SMS in Sales Engagement cadences, and send texts from Contact and Lead records. Messages appear on the activity timeline, making outreach more streamlined and visible. This update simplifies setup and improves rep productivity with fewer clicks.

Support complex conversations with up to six participants using multi-party and consult calls. This update lets teams include internal and external participants—without dropping the original call. Ideal for travel coordination, legal consults, or issue escalation, it enables smoother collaboration and faster resolution. BYOT partners like NICE and Genesys already support it, with Amazon Connect coming later.

Cut costs and boost performance with client-side caching for Data Cloud Direct queries in CRM Analytics. This enhancement stores query results locally in the browser, reducing repeated live queries and credit consumption—ideal for admins balancing data freshness with budget.

CRMA users now have more control over how external filters affect their dashboards. A new checkbox in the query panel allows users to include or exclude external filters on a per-query basis. This helps prevent unintentional data mismatches and makes it easier to isolate queries for debugging or comparison. With this added flexibility, users can ensure greater accuracy and consistency across their dashboards.

Experience Builder now includes native AI support via Agentforce for enhanced LWR sites. Site builders can use the AI agent to generate content like headers and footers directly within the canvas, without leaving their workflow. Just click the sparkle icon in the Text Block component to auto-generate copy based on brand details. Builders can also ask questions like “How do I allow guest users to access my site?”—making site creation faster and easier.

Content Admins can now permanently delete outdated or unused Enhanced CMS Workspaces to keep their CMS clean and organized. From the Workspace detail page, admins simply click “Delete Workspace” in the settings menu. This action removes all associated content, folders, and scheduled activities—giving teams better control over their data and reducing clutter in the CMS environment.

Marketers using Unlimited Edition can now access full HTML and CSS code for their emails, giving them pixel-level control over design and responsiveness. By switching to Code View, users can drop in custom-coded content, fine-tune layouts, and optimize for every screen size—making it easier to deliver branded, polished emails exactly as intended.

Marketing Cloud Growth and Advanced users can now assign Identity licenses instead of full CRM licenses—reducing costs while still granting users access to essential Marketing Cloud features. Admins can define permissions and access levels, enabling teammates to review or approve content without providing full Salesforce access. This update supports broader user access and greater flexibility for large marketing teams.

Marketing Cloud Growth and Advanced users can now complete web tracking setup in fewer steps with a simplified, guided flow. The marketing connector is now automatically created during setup, eliminating the need to configure it manually. This streamlines onboarding, reduces setup errors, and accelerates time to value for teams implementing behavioral tracking.

Marketers can now sync consent between Account Engagement and Marketing Cloud core services, ensuring accurate permissions across platforms. Admins can push consent status from Account Engagement into Marketing Cloud, enabling consistent handling of opt-ins and opt-outs. This alignment reduces compliance risk and gives marketers the flexibility to use either tool confidently, based on the job to be done.

Marketers can now stream Account Engagement custom URL data into Data Cloud, unlocking richer engagement insights. With the connector enabled, they can track how prospects interact with marketing assets across websites—not just emails or forms. This added visibility allows for smarter segmentation and more personalized campaigns based on behavioral data, not just demographics.

Salesforce introduces a pre-built Agentforce skill for Tableau Next, making it easier for business users to explore analytics. With the Concierge agent enabled, users can ask natural language questions directly within Tableau dashboards and receive contextual answers—complete with visuals and source references. No need to build custom agents from scratch. This intuitive Q&A capability lowers the barrier to data insights and empowers faster, more confident decision-making.

Users can now take direct action on records within a visualization, eliminating the need to switch contexts. Analysts can configure Salesforce Platform actions—or dynamic URLs that pull from visualization fields—so users can update records, log calls, or navigate to relevant pages directly from a chart. This streamlines workflows and speeds up decision-making by turning insights into immediate action.

Users can now trigger Salesforce Flows directly from a dashboard, using the data in a visualization as input—no extra clicks required. Analysts can embed flows that kick off actions like sending emails or updating records, streamlining the path from insight to execution. This helps teams respond faster without switching context or navigating to a separate tool.

Agentforce is now billed in one of two ways—by conversation or by flex credits. Customers can choose to pay $2 per conversation or $500 per 100K flex credits, depending on their preferred model. These options allow businesses to align cost with usage patterns, but note that both models cannot be used in the same org.

Salesforce is transitioning from a conversation-based pricing model to a more flexible flex credit model for Agentforce. While the conversation model offers simplicity and works well for repeatable customer interactions, flex credits enable broader use cases, align costs with business value, and provide more granular insight into usage—empowering teams to scale Agentforce more strategically.

The Help Action in Agentforce Setup lets admins and end users get direct answers from Salesforce Documentation without leaving the setup flow. It’s automatically included when Agent 4 Setup is enabled and acts as a fallback topic by default, boosting admin productivity by reducing time spent searching external help sources.

The new Agentforce SDR capabilities extend outreach beyond Leads to Contacts and Person Accounts. By adding the “Activate SDR Agent” action and configuring Engagement Rules in Agent Builder, businesses can now automate campaigns that nurture existing relationships and drive upsell opportunities—unlocking more revenue with less manual effort.

Agentforce SDR now supports multilingual outreach. In Agent Builder, users can select a default language like Spanish, French, or Japanese—enabling SDR agents to send intro and follow-up emails in the selected language. This makes it easier for global teams to personalize communication and expand into new markets with less manual effort.

Agentforce SDR now includes a Testing Center that lets users batch test email scenarios—like intros, nudges, and replies—using CSV uploads. It generates performance metrics and quality scores automatically, helping teams validate content quickly and at scale without manual effort.

The new Agent Control Center in Agentforce SDR gives managers a centralized hub to track agent activity and success metrics. With personalized lead views and KPI filters, it’s easier than ever to monitor performance and optimize outreach—no more jumping between screens.

Agentforce Deal Management lightens the load for sellers by automating opportunity updates like stage progression and next steps. With smart suggestions pulled from conversation data, reps spend less time on manual data entry and more time closing deals—keeping your pipeline clean and your team productive.

Salesforce is officially retiring API versions 21.0 through 30.0 in Summer ’25. If you’re still relying on these outdated versions, now’s the time to act—API calls using them will fail once the retirement goes live.
Make sure your client applications are updated to use a current version to avoid disruption.

Salesforce is ending support for Workflow Rules and Process Builder after 2025. If these are still active in your org after December 31, they won’t receive customer support or bug fixes—even if something breaks. Salesforce recommends migrating to Flow Builder as soon as possible, since this can take significant time and testing depending on your org’s complexity. Fix strategically now or fix it in a panic later.

Einstein-drafted Flows help admins save time by using natural language prompts to generate flows automatically. Whether you’re new to Flow Builder or an experienced admin tired of spending hours troubleshooting, this feature can dramatically speed up development. Available for Einstein 1 orgs, admins can simply click “New Flow,” select “Let Einstein Help You Build,” and enter a prompt. Einstein then creates a draft flow with custom or standard objects and fields—delivering faster time to value.

Here are a few key themes worth watching: Revenue Cloud is getting major attention, with a wave of enhancements following the end of CPQ (Steelbrick) sales. Screen Flows continue to blur the line with LWCs, bringing more power—but also more complexity in design and maintenance. Marketing Cloud Growth and Advanced editions are seeing deep investment and should be seriously considered for on-platform marketing needs. And finally, Agentforce continues to expand its footprint across the platform.