20 Dec Project Story: Capturing Trackable, Reportable Email Send Data for a Company in the Retail Industry
Posted at 12:39h in Marketing Cloud, Retail
A client in the retail industry struggled to effectively track email send data due to:
- A lack of native reporting related to aggregated data from Marketing Cloud.
- A lack of conversion data.
Fast Slow Motion resolved these issues by:
- Utilizing data extensions and automation to create a process for pulling the desired information from Marketing Cloud into a report.
Fast Slow Motion created a comprehensive solution within Salesforce, providing the client with:
- The ability to aggregate and track relevant metrics, including a customized way to track email sends, opens, clicks, unsubscribes, and generated conversion data from Marketing Cloud.
- The ability to access email engagement data in an easily accessible, downloadable report.