Project Story: Optimizing Customer Communications for a Consumer Products Company

Project Story: Optimizing Customer Communications for a Consumer Products Company
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Problem

A client in the consumer products and retail industry struggled with siloed client feedback issues, including:

  • A lack of interdepartmental visibility into reviews on their website.
  • An unstandardized response process for the marketing and communications team.

Solution

Fast Slow Motion resolved these issues by:

  • Creating a solution using Web-to-Case and Case Assignment Rules within Sales Cloud.
  • Implementing the ability to report on various metrics related to consumer satisfaction.
  • Configuring email templates for response to frequently asked questions.

Success

Fast Slow Motion created a comprehensive solution within Salesforce, providing the client with:

  • Efficient marketing team communication processes.
  • Increased visibility into customer communications.
  • Measurable satisfaction statistics through enhanced reporting functionality.