Project Story: Optimizing Customer Communications for a Consumer Products Company
A client in the consumer products and retail industry struggled with siloed client feedback issues, including:
- A lack of interdepartmental visibility into reviews on their website.
- An unstandardized response process for the marketing and communications team.
Fast Slow Motion resolved these issues by:
- Creating a solution using Web-to-Case and Case Assignment Rules within Sales Cloud.
- Implementing the ability to report on various metrics related to consumer satisfaction.
- Configuring email templates for response to frequently asked questions.
Fast Slow Motion created a comprehensive solution within Salesforce, providing the client with:
- Efficient marketing team communication processes.
- Increased visibility into customer communications.
- Measurable satisfaction statistics through enhanced reporting functionality.