Practical Strategies to Build Influence at Leadership Levels 2, 3, and 4

Is your team simply following orders, or are they motivated to go the extra mile? Many leaders struggle to move beyond positional authority and inspire true commitment from their people. According to the Five Levels of Leadership, real transformation happens at Levels 2, 3, and 4—when you connect, produce, and develop others.

In this article, we’ll unpack how to intentionally build your influence at these crucial levels, helping you strengthen your leadership and drive sustainable results. For the full leadership framework and additional strategies, explore how to unlock influence beyond your title.


How Influence Grows at Every Level

Level 2 Influence – Connection and Relationship Building

  • Why Connection Boosts Discretionary Effort
    • At Level 2, leadership shifts from authority to relationship. Here, people begin to follow because they want to, not because they have to. As shared in episode 053 of The Fast Slow Motion Podcast, this is where “discretionary effort” comes in—when team members give more than the bare minimum.
    • Practical tip: Foster meaningful conversations and show genuine curiosity about your team. Ask open questions, listen actively, and strive to understand their personal values.

Level 3 Influence – Producing Results Together

  • Balancing Influence and Execution
    • Level 3 is all about getting things done—with your team, not just through your own effort. Leaders at this stage set clear expectations, lead by example, and build momentum by celebrating team wins.
    • Case in point from the episode: Use purposeful language to communicate the group’s goals (“Let’s go level three today!”) and reinforce a culture of production and collaboration. Remember, visible results strengthen your influence and credibility.

Level 4 Influence – Developing and Reproducing Leaders

  • Simple Steps to Grow Others and Scale Your Impact
    • At Level 4, influence grows as you invest in developing others. It highlights succession planning and giving team members ownership in their growth.
    • Step-by-step guide:
      1. Bring emerging leaders into strategic meetings or projects.
      2. Ask them to identify their growth areas and help shape their own development plan.
      3. Give regular feedback and delegate meaningful responsibilities.
    • Real-world benefit: You create a leadership pipeline, boost engagement, and help your business scale sustainably.

Examples and Resources

Practical Examples:

  • Host recurring 1:1s with direct reports to discuss both work and personal growth goals.
  • Implement a “leadership language” (e.g., referencing levels in daily conversations) to create shared understanding, as discussed in the podcast.
  • When giving feedback, practice asking, “On a scale of 1 to 10, how aligned do you feel about this, and how can I help?”

Explore more on these topics:


Building influence beyond your title transforms not only your leadership but also your organization’s culture and results. By intentionally connecting, producing, and developing others, you’ll see stronger engagement, better retention, and more consistent success.

Ready to evaluate your influence? Download our free leadership self-check and start taking action today.