Helix

Helix is a genomics company that sequences customer DNA through saliva samples. As they looked to scale their business by growing a partner network, Helix needed a secure, scalable marketing platform that could support complex campaigns and meet stringent data protection standards.

Problem

• Needed robust infrastructure to support the growth of a partner network

• Required HIPAA-compliant data handling and encryption for sensitive health information

• Existing marketing tools lacked the automation, testing capabilities, and integration needed for scale

• Sought a unified marketing strategy to reduce costs and improve efficiency

Solution

Fast Slow Motion helped Helix leverage Salesforce Marketing Cloud to enhance security, streamline processes, and prepare for scalable growth:

• Migrated several complex, multi-step marketing campaigns into Salesforce Marketing Cloud

• Set up a fully encrypted environment to aid in HIPAA compliance

• Used Journey Builder to automate complex customer and partner interactions

• Configured Helix’s account with the “Multi-org Connector” to enable full test environments and seamless migration to production

• Aligned and unified Helix’s marketing strategy to support partner expansion

Results

• $350,000 annual savings on marketing spend through platform unification

• Greater ROI expected with the launch of a new partner portal

• Automated workflows and robust testing environments improved operational efficiency

• Achieved a secure, HIPAA-compliant infrastructure that supports future growth