GenCanna

Based just outside Lexington, Kentucky, GenCanna is an agricultural innovator focused on scaling premium hemp production for wellness products. With a research-driven approach and over 60 jobs created in the region, GenCanna needed a way to streamline their complex quoting process and ensure accuracy for both customers and internal teams.

Problem

• Wide variety of products and flavors made quoting complex and error-prone

• Sales reps struggled to accurately build quotes for customized product formulations

• Product complexity made it difficult to align quotes with lab requirements and materials planning

• Needed a system that could simplify guided selling while maintaining accuracy

Solution

Fast Slow Motion implemented a tailored Salesforce solution using CPQ to bring structure and precision to GenCanna’s sales process:

• Introduced guided selling to help reps qualify and define customer product needs

• Implemented Salesforce CPQ to calculate pricing across various product and flavor combinations

• Built intelligent quoting logic based on customer responses to predefined questions

• Ensured quotes accurately reflected product configurations and generated precise material requirements for the lab

Results

• Sales reps now generate accurate, customized quotes with ease

• Improved efficiency and consistency across the sales and product fulfillment process

• Enhanced customer satisfaction with reliable pricing and faster response times

• Streamlined internal operations by aligning quoting with production needs