FitVine Wine

Our clients’ success is our success, and that’s why we’re passionate about what we do.

FitVine Wine


FitVine Wine offers delicious wines with less sugar, fewer sulfites, and no flavor additives. They needed a way to control branding, consolidate data, increase marketing reach, and improve marketing efficiency.

Tasks Accomplished

  • FitVine Wine logoOptimizations resulted in improved social media marketing with an initial spend reduction of 9.6% coupled with an increase in attributed purchase conversion value of 20.9% (34.8% ROAS increase).
  • 267% YoY increase in online sales over Labor Day weekend.
  • Leveraged second-and third-party data to validate assumptions on current customers and optimize prospecting ad spend.
  • Efficiently expanded reach using Reach Opportunities and Segment Level Reach reports to identify previously unknown personas for targeting.
  • Overall cost savings and efficiency gains, allowing the client “buy-back period” to be greatly reduced from the original estimate.