FitVine Wine

FitVine Wine crafts delicious wines with less sugar, fewer sulfites, and no flavor additives—designed for those who want to enjoy wine without compromising their healthy lifestyle. As their brand grew, they needed better control over marketing, data, and customer reach to maximize their performance and ROI.

Problem

• Limited visibility and control over marketing performance and branding consistency

• Disconnected data made it difficult to optimize ad spend and reach the right audiences

• Needed to expand marketing reach without increasing spend

• Seeking ways to improve marketing efficiency and shorten the return on ad spend

Solution

Fast Slow Motion helped FitVine Wine strengthen their marketing engine through data-driven optimizations:

• Consolidated and validated second- and third-party data to improve audience targeting

• Used Reach Opportunities and Segment-Level Reach reports to identify new, high-performing customer personas

• Streamlined social media marketing efforts, reducing unnecessary spend and improving targeting precision

• Implemented tools and strategies to increase brand control and campaign efficiency

Results

• 9.6% reduction in initial social media spend, with a 20.9% increase in attributed purchase conversion value

• 34.8% increase in ROAS (Return on Ad Spend)

• 267% YoY increase in online sales over Labor Day weekend

• Discovered untapped audience segments that expanded reach without increased cost

• Achieved substantial cost savings, allowing for a dramatically reduced “buy-back period” on marketing investments