As the winter chill sets in, we’re here with all the insights you need to sign new logos and finish the quarter as a stone-cold closer. This latest edition of Fast Forward is packed with high-growth industries to target, practical strategies to share with your prospects, and tools to streamline even the most complex deals. From EV charging to CRM integration tips, we’ve got what you need to help your clients succeed—and make your pipeline shine.

In this edition:

• Big bets to close bigger deals: Target these high-growth industries this season, and show your prospects how Salesforce drives success.
• Integration made easy: Equip your prospects with actionable insights from our latest podcast, “A Scalable Approach to CRM Integration.”
• Why AEs love us: See how we’ve helped over 1,100 SMB and Mid-Market clients succeed—and why that makes us your perfect partner.

OUR BIG BETS

Electric vehicle (EV) charging
The U.S. electric vehicle (EV) charging station market is projected to grow significantly, reaching $2.04 billion by 2032, driven by increased adoption of EVs and infrastructure expansion programs. Initiatives like the National Electric Vehicle Infrastructure (NEVI) Formula Program, backed by a $5 billion federal budget, aims to establish a robust national charging network. As EV technology advances and battery costs decline, the demand for convenient and accessible charging options is set to rise, fueling market growth.

• Learn more about the electric vehicle charging industry.
• Use this angle:Focus on how Salesforce can transform the electric vehicle (EV) charging station industry by streamlining operations and enhancing customer engagement. With Salesforce’s advanced CRM tools, charging station providers can efficiently manage site operations, track customer interactions, and optimize service delivery. Its automation capabilities simplify maintenance schedules and streamline customer support, ensuring uptime and satisfaction. Additionally, Salesforce’s analytics offer insights into usage patterns and market trends, empowering businesses to expand strategically and meet growing EV infrastructure demands.

Micro-investing apps
The U.S. micro-investing app market, valued at $665.7 million in 2024, is projected to grow at a remarkable CAGR of 21.0%, reaching $4.47 billion by 2034. This surge is driven by the increasing demand for accessible investment solutions, particularly among Millennials and Gen Z. Micro-investing apps lower barriers to entry by enabling small, incremental investments, often through round-ups on daily purchases. Rising financial literacy and smartphone adoption further fuel market growth, while advancements like AI-driven portfolio management and automated investment strategies enhance user experiences.

• Learn more about the micro-investing app market.
• Use this angle: Focus on how Salesforce can transform the micro-investing platform industry by optimizing customer engagement and operational efficiency. With Salesforce’s advanced CRM tools, platforms can deliver personalized user experiences, track customer journeys, and nurture trust among first-time investors. Its automation capabilities streamline processes like onboarding and support, while analytics provide deep insights into user behavior and investment trends. By integrating marketing, sales, and service efforts, Salesforce empowers micro-investing platforms to scale efficiently and enhance financial inclusion.

Home fitness equipment
The U.S. home fitness equipment market is projected to grow significantly, reaching $5.20 billion by 2032. This growth is driven by increasing health awareness among American consumers and a growing preference for home-based fitness solutions. Rising participation in activities like biking, jogging, and swimming has further spurred demand for equipment that enables convenient, at-home workouts.

• Learn more about the home fitness equipment industry.
• Use this angle: Focus on how Salesforce can transform the home fitness equipment industry by streamlining operations and enhancing customer engagement. With advanced CRM tools, Salesforce helps businesses manage sales channels, personalize marketing campaigns, and build stronger customer relationships. Its automation capabilities optimize inventory tracking and order fulfillment, ensuring timely delivery of fitness products. Salesforce’s analytics provide insights into consumer preferences and purchasing trends, enabling businesses to tailor offerings and drive growth in a competitive market.

Medical Transportation Services
The U.S. non-emergency medical transportation (NEMT) market, valued at $8.7 billion in 2021, is projected to grow at a CAGR of 9.0% through 2028. NEMT provides critical transportation for patients needing regular access to medical appointments, such as dialysis, therapy, or specialist visits, without requiring emergency care. The market’s growth is driven by an aging population, rising prevalence of chronic diseases, and increased demand for accessible healthcare solutions. Technological advancements, such as GPS tracking and dispatch software, are enhancing service reliability and efficiency. With Medicaid-subsidized services supporting millions annually, NEMT is a vital link in improving health outcomes and reducing preventable hospitalizations.

• Learn more about the medical transportation services industry.
• Use this angle: Focus on how Salesforce can transform the non-emergency medical transportation (NEMT) industry by streamlining ride coordination and enhancing operational efficiency. With advanced CRM tools, Salesforce ensures seamless scheduling, personalized service, and real-time communication between dispatch teams and drivers. Its analytics deliver insights into performance and patient satisfaction, enabling providers to refine services and build stronger client relationships.

THE FAST SLOW MOTION PODCAST

We’re back with another episode of The Fast Slow Motion Podcast, and this one is a must-listen for anyone navigating the world of CRM integration. In “A Scalable Approach to CRM Integration,” CTO Chad Seales joins Sam Donaghey to unpack how integration acts as the engine behind automation, visibility, and scalable growth.

Chad shares actionable strategies for unifying data, streamlining operations, and eliminating inefficiencies—whether you’re starting with basic integrations or tackling advanced ones. It’s all about building a solid framework for sustainable business growth, and this episode delivers real-world insights to help your prospects make it happen.

Catch this episode and the full podcast library at fastslowmotion.com/podcast or on your favorite podcast platform. 🎧 Listen now and share it with your prospects—it’s value that’ll move the needle!

THE CONSULTING PARTNER OF CHOICE

We’ve seen things
Since 2014, we’ve partnered with over 1,100 SMB and Mid-Market clients to implement and refine Salesforce solutions across nearly every industry imaginable. Complex problem? Been there, solved that. We’re pros at jumping in, leveraging our expertise to scope tricky projects, and helping you accelerate the sales process to close deals faster—and without the headaches.

Looking for the right partner to help you close that next deal? Reach out to me via email or add me on Slack [greg.sheek@fastslowmotion.com].