Fast Forward: May 2021 Edition – General Business

Todd Coder, FSM Partner Relationship Manager
Todd Coder, FSM Partner Relationship Manager

Monthly, FSM compiles data and research from interviews with our clients, consultants, and our extensive network of industry experts to identify sales opportunities for our partners at Salesforce. We call it “Fast Forward.” Please sign up below if you’d like to get this info delivered via email.

This month, the deals are firing up around government bling, the finale of spring, and of course, COVID-19. We’re also excited to show you love up in the Hub- a sweet tool specifically designed to help you and our other Salesforce friends find helpful info about how FSM can help you close deals. (exclusive beta access below).

  • Home renovation and remodeling companies: Home improvement categories saw massive growth beginning in the third quarter of 2020, and growth for companies focused on helping homeowners renovate older homes, and even upgrading new-build homes, will continue throughout 2021.
    • Learn and prepare more here and here.
    • Use this angle: focus on how Salesforce can help businesses improve customer experience and optimize field service operations. Holler if you need some case studies.
  • Convenience store chains: The pandemic presented many challenges for convenience store operators, but as economic activity rebounds, operators small and midsize convenience store chains, particularly those looking to increase their footprint and withstand competition from larger chains, may be good targets.
    • Learn and prepare more here, here, and here.
    • Use this angle: focus on the ways Salesforce can help small and midsize chains improve customer experience and increase loyalty.
  • Towing companies: As the busy winter/spring seasons for towing wind down, towing companies may be looking to improve operations and look for ways to increase business from the summer into fall.
    • Learn and prepare more here, here, and here.
    • Use this angle: focus on the ways Salesforce can help improve their visibility and create a higher volume of leads year-round by increasing customer reviews, helping them manage partnerships, and strengthening their marketing efforts overall.

Bonus tip:

Last but not least…

We are beta-testing the Fast Slow Motion Resource Hub, which we’ve created exclusively for Salesforce Account Executives. It’s a one-stop shop specifically designed to help YOU easily find info on how Fast Slow Motion can help your clients. In the Resource Hub, you’ll find:

…and more. We want the Resource Hub to be easy to use, and we’ll be adding new content every week. I’d love to hear what you think about the Resource Hub, and how we can make it even better.

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