Fast Forward: June 2021 Edition – HLS, FINS, MFG

Greg Sheek, FSM Partner Relationship Manager
Greg Sheek, FSM Partner Relationship Manager

Monthly, FSM compiles data and research from interviews with our clients, consultants, and our extensive network of industry experts to identify sales opportunities for our partners at Salesforce. We call it “Fast Forward.” Please sign up below if you’d like to get this info delivered via email.

Things are heating up, and it’s not just the weather. As the economic recovery rolls on, there are increasing pockets of opportunity everywhere. We’ve also included some spicy tidbits on the current state of mind of SMBs and have some exciting news about a brand new addition to the FSM family!

  • Turnkey real estate and property management: Looking back, we’ve worked with several turnkey real estate companies that implemented Salesforce during the summer months. The real estate market has been red hot around the country, and as turnkey properties continue to grow in popularity, these companies will need improved business processes in several areas.
    • Learn and prepare more here and here.
    • Use this angle: Salesforce can help turnkey real estate investment and property management companies manage property acquisition, turnkey sales, investment deals, and management activities in one system.
  • Orthopedic device companies: As the pandemic winds down, elective surgeries are trending up again. Ortho, in particular, will likely rebound most quickly. As manufacturers feel more optimistic and orders begin to tick up, there will be increasing opportunity in this space.
    • Learn and prepare more here and here.
    • Use this angle: Salesforce can help medical device manufacturers maximize efficiencies in the sales process and effectively engage customers in the post-pandemic healthcare environment.
  • Emergency vehicle manufacturers and dealers: We’ve helped several clients in the emergency vehicle space, and the summer months are a great time to get these types of businesses up and running on Salesforce.
    • Learn and prepare more here and here.
    • Use this angle: The Salesforce platform enables manufacturers to unite sales and operations processes for better revenue and volume forecasting.
    • Check out the work we’ve done in this space for Brindlee Mountain Fire Apparatus.

Bonus Insights

  • What SMBs are really thinking. We surveyed our clients to ask what was on their minds as we head into the summer months. Some definite trends emerged – here are a few highlights:
    • The most frequently cited trend that businesses have their eye on:
      • FINS and HLS: Increased automation of business and production processes
      • MFG: The strength and speed of rebounding consumer demand post-pandemic
    • The most frequently cited business challenge:
      • FINS: Uncertainty caused by the economy and fiscal policy
      • HLS: Logistical challenges caused by pandemic-era changes
      • MFG: Supply chain issues
    • As we emerge from the pandemic, an overwhelming majority of businesses are feeling bullish, with the following percentages ranking their current outlook as a 4 or higher on a scale from 1 (least positive) top 5 (most positive).
      • FINS: 92%
      • HLS: 91%
      • MFG: 88%
    • Help yourself. Check our recent project story to learn how we created self-service functionality for a retirement account administrator.

Finally (if you missed the news yesterday), we’re excited to announce that Fast Slow Motion has acquired leading Marketing Cloud consultancy SitRep. Read the press release for full details.

Interested in receiving this type of content every month?

Request our Fast Forward newsletter, exclusively for Salesforce Account Executives, by submitting your email address below.