Fast Forward: January 2022 Edition – HLS, FINS, CPG

Greg Sheek, FSM Partner Relationship Manager
Greg Sheek, FSM Partner Relationship Manager

Monthly, FSM compiles data and research from interviews with our clients, consultants, and our extensive network of industry experts to identify sales opportunities for our partners at Salesforce. We call it “Fast Forward.” Please sign up below if you’d like to get this info delivered via email.

It’s a brand new (calendar) year, and we’ve got all the info to help you start off 2022 by smashing your goals, including tips on where to find deals right now, insights on helping prospects see the bigger picture, and, well, a little humblebrag. Read on for the first Fast Forward edition of 2022!


You Get Money!

Lending institutions

Banks and other lending institutions typically see a lull in January and February, so it’s a great time to reach out and help them plan for their future technology needs. Plus, as we mentioned back in our August edition, 2022 should be another big year for digital lenders.

  • Use this angle: Focus on how Financial Services Cloud can help financial organizations provide a seamless digital experience for their customers and scale business processes as they grow.

Wearable tech

The pandemic has shifted an already strong wearable tech market into overdrive, with another strong year predicted for 2022. And it’s not just tech giants getting in on the act. Health, fitness, and gaming tech companies will all benefit from the increasing popularity of wearables.

  • Use this angle: Focus on how the Salesforce platform will give them the foundation they need to run their business now and scale with them as they grow.

Sustainable goods

According to NYU’s Center for Sustainable Business, more than half of the growth in CPG from 2015-2019 can be attributed to sustainability-marketed products. Companies that offer sustainable products or facilitate sustainable solutions in the CPG space are well-positioned in the market, with more than 60% of consumers rating sustainability as an important purchasing criterion.

  • Use this angle: Focus on how tools like Marketing Cloud can help businesses unify their marketing efforts across all channels and reach consumers where they are with tailored messaging.

Recently funded

Gartner predicts that global cloud adoption will grow by a whopping 21.7% in 2022. Check out this list of recently funded cloud services providers to find companies in your patch that will be looking to capitalize on their latest infusion of cash.


More ≠ better

Do you have a prospect that’s currently running their business with a bunch of different technology solutions? Check out our video on “The Point Solutions Trap” for an illustration that will help them understand how this type of setup can hold them back, and how a platform solution like Salesforce can help their business grow.


We recently saw a great article from Harvard Business Review titled “The Essential Components of Digital Transformation” about what it takes for a business to change itself into a data-centric organization. Check it out – the information is spot on and could be helpful to you in future sales conversations.


I don't know how to put this, but I'm kind of a big deal.

In the last month alone, Fast Slow Motion closed 11 new Core, HLS, and CPG logos, and helped new and existing Core, FINS, HLS, MFG, and CPG clients implement and enhance Marketing Cloud, Sales Cloud, Service Cloud, Experience Cloud, Pardot, CPQ, FSL, Scheduler, and more. Looking for a partner who understands your clients and how Salesforce can help them grow? Reach out to me via email or add me on Slack ( – we’d love to help you close your next deal.

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