Fast Forward: January 2022 Edition – General Business

Todd Coder, FSM Partner Relationship Manager
Todd Coder, FSM Partner Relationship Manager

Monthly, FSM compiles data and research from interviews with our clients, consultants, and our extensive network of industry experts to identify sales opportunities for our partners at Salesforce. We call it “Fast Forward.” Please sign up below if you’d like to get this info delivered via email.

It’s a brand new (calendar) year, and we’ve got all the info to help you start off 2022 by smashing your goals, including tips on where to find deals right now, insights on helping prospects see the bigger picture, and, well, a little humblebrag. Read on for the first Fast Forward edition of 2022!


Looks like we got ourselves a little old convoy.


The freight and trucking industry is expected to see a 24 percent increase in freight tonnage in 2022, producing a 66 percent increase in revenue for the industry. Additionally, the freight and trucking industry traditionally slows down from January through March, which, given the recent surge in activity the industry has experienced due to the pandemic, presents the best window of opportunity for process evaluations and internal changes.

  • Use this angle: Focus on how Salesforce Sales Cloud can provide an efficient way to refine the sales process experience for the customer and the user with enhanced customer service operations, business and reporting analytics, and efficient lead tracking throughout the entire sales cycle.

IT consulting

The more than 480k U.S. IT consulting firms in this sector should see strong growth in 2022 as businesses continue to modify their operations to support remote work and as the increased use of predictive analytics, along with a host of other factors, drive demand for more advanced IT expertise.

  • Use this angle: Focus on how the Salesforce platform can help keep teams connected as a business grows, helping them scale without the growing pains other firms will experience during high growth periods.

Pet care

It’s estimated that the pet industry reached a whopping $99 billion in 2020. The industry grew from $97.5 billion in 2019 to $99 billion in 2020, which is an outstanding $1.5 billion in one year. Additionally, it’s predicted that the industry will grow to $358.62 billion by the end of 2027 as COVID continues to ramp up the industry.

  • Use this angle: Focus on how Salesforce Commerce Cloud can help clients in the pet industry create tailored product recommendations, improve the accuracy of product orders, and create a positive customer experience.

Recently funded

Last month we talked about the surging growth of AI companies. Check out this list of recently funded AI companies to find companies in your patch that will be looking to capitalize on their latest infusion of cash.


More ≠ better

Do you have a prospect that’s currently running their business with a bunch of different technology solutions? Check out our video on “The Point Solutions Trap” for an illustration that will help them understand how this type of setup can hold them back, and how a platform solution like Salesforce can help their business grow.


We recently saw a great article from Harvard Business Review titled “The Essential Components of Digital Transformation” about what it takes for a business to change itself into a data-centric organization. Check it out – the information is spot on and could be helpful to you in future sales conversations.


I don't know how to put this, but I'm kind of a big deal.

In the last month alone, Fast Slow Motion closed 11 new Core, HLS, and CPG logos, and helped new and existing Core, FINS, HLS, MFG, and CPG clients implement and enhance Marketing Cloud, Sales Cloud, Service Cloud, Experience Cloud, Pardot, CPQ, FSL, Scheduler, and more. Looking for a partner who understands your clients and how Salesforce can help them grow? Reach out to me via email or add me on Slack ( – we’d love to help you close your next deal.

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