As summer winds down and school bells across the country begin to ring, we’ve got your syllabus ready for the season. This edition of Fast Forward is packed with our cheat sheet on which market trends will yield opportunities, expert advice on acing your next big test (a.k.a. your next demo), and a fresh update on why Fast Slow Motion is everybody’s favorite project partner. Time to hit the books and take notes!

In this edition:

• Cheat sheet: Our big bets on where to find opportunities this month.
• Explain it like I’m five: Why simple may be better for your next demo.
• Ruining the curve: We’re the partner everyone wants for their next group assignment.
• Don’t miss the bus: FSM Rewards is already helping your peers close deals.

OUR BIG BETS

Ghost kitchens

Ghost kitchens, the game-changing concept of restaurants without dining spaces that focus solely on online orders and delivery, are cooking up a storm in the restaurant industry. By eliminating overheads associated with traditional restaurants such as permits, inspections, and dining furnishings, these virtual kitchens are redefining the future of food service. The rising popularity of ghost or cloud kitchens (as well as other “ghost” or “dark” concepts), fueled by increasing demand for online food delivery, busy consumer lifestyles, and robust internet penetration, has led to a surge in global market growth. In fact, this trend is so strong that the ghost kitchen market is projected to reach a sizzling $157.26 billion by 2030, expanding at a CAGR of 12%. As a result, both established restaurateurs and new entrants are finding ghost kitchens an appetizing investment for their food business endeavors.

• Learn more about the ghost kitchen market and how a shadow army of ghost kitchens took over America’s restaurants.

Peer-to-peer payments

The global peer-to-peer (P2P) payment market, facilitating instant money transfers between individuals, is witnessing a surge. Its growth accelerated from $2.62 billion in 2022 to $3.04 billion in 2023, a robust CAGR of 16.4%, and the momentum isn’t slowing, with a projection to reach $5.61 billion in 2027 at a CAGR of 16.5%. This spike is largely due to a shift towards online and mobile banking, offering advanced and convenient features that promote P2P payments. Technology is propelling this trend, with companies in the P2P payment sector doubling down on innovative solutions to consolidate their market position.

• Learn more about the peer-to-peer payment industry.

Video gaming industry

The video gaming industry, where two-thirds of U.S. individuals under 18 are immersed and over half of the population partakes in digital gaming, is powering up. Bolstered by popular game releases, next-gen consoles, and robust consumer spending, this sphere is witnessing technological transformation through AI and VR, enhancing game artistry and player engagement. Coupled with a strong 2022’s Black Friday and Cyber Monday performance, which saw $11.3 billion in online sales, the industry’s trajectory is set to skyrocket from $199.74 billion in 2022 to $307.19 billion by 2029, promising bright prospects for all stakeholders in this rapidly evolving arena.

• Learn more about the video game market size and industry trends.

Sun care products

The sun care products market, offering a spectrum of solutions to shield your skin from harmful solar rays, is witnessing a warming trend. Driven by heightened awareness of melanoma risks and a surge in demand for high-SPF and mineral-only sunscreens, this industry valued at $14.40 billion is expected to grow to $19.65 billion by 2030, signaling a sturdy 4.5% CAGR. This forecast shines a light on promising prospects for brands operating in the sun care sphere, especially those focusing on high-SPF and mineral sunscreen offerings.

• Learn more about the sun care products market.

BONUS INSIGHTS

Keep it simple

We all know that Salesforce can do so much, but sometimes, the best approach for a demo is the simple one. Check out our FSM Quick Sales Tip on Effective Demos for Sales and CRM Use Cases for more on how demonstrating the basic features you use in your own day-to-day work can help sales users and managers see themselves using Salesforce.

THE CONSULTING PARTNER OF CHOICE

Ruining the curve

Since we began in 2014, Fast Slow Motion has completed 1,750+ projects for 750+ clients, including 170 clients just this month. We implement and enhance the full spectrum of Salesforce products for clients in a wide array of industries. Chances are, if you have a client with a complex problem to solve, we’ve seen it before, and we can help.

We don’t just have a lot of clients, we have happy clients, and the stellar marks to show for it—check out our 4.9/5 rating on the AppExchange. We delight in digging deep to understand a client’s business and crafting solutions on the Salesforce platform that solve their toughest business challenges. Here’s what one of our clients had to say about working with FSM:

“FSM is an integral part of our business. They understand the deep nuances of our process and business and are always looking for ways to leverage the Salesforce platform. They are a total joy to work with!” – Clif Bar

No matter what product or service your client provides and no matter what their technology needs are, we’ve got the expertise they need to make the most of their CRM solution and grow their business. Reach out to me via email or add me on Slack [greg.sheek@fastslowmotion.com] – we’d love to partner with you and help close your next deal.

FSM REWARDS

Don’t miss the bus

FSM Rewards is a new program from Fast Slow Motion created to help Salesforce Account Executives close more deals, and close them faster.

Your colleagues are already making the most of FSM Rewards. Last month, Phillip Blecher from the Denver office closed a deal using FSM Rewards and was able to lock down almost $16k in ACV. Now it’s your turn!

Every time you refer a deal to us, you’ll earn points you can use to bring down your future prospect’s implementation costs. Contact me directly to learn more.

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