Building a strong business case is an important part of the sales cycle. But sometimes, we can get caught up in the numbers themselves and miss a very important part of the process. We all know that we usually start off the process of building...
As you are building a business case, one of the things you’ll do is explore what tools the prospect is currently using and how much they are paying to use these tools. As you’re having this conversation, be careful to avoid the trap of price...
It is important now to prepare for the time when the worst of the pandemic is behind us, and we return to something more normal. Once the storm has passed, it will be too late to gain any meaningful competitive advantage. Here are four tips to...
[dropcaps type='normal' font_size='24' color='#f64c0a' background_color='' border_color='']Y[/dropcaps]ou follow your carefully crafted sales process to the letter, but many times your deals wither and die. You either lose outright or the deal simply doesn’t progress. What can you do? Start addressing the issue by looking at how realistic...
[dropcaps type='normal' font_size='24' color='#f64c0a' background_color='' border_color='']D[/dropcaps]uring Salesforce implementation discussions, we often encounter people that struggle with how to use the Salesforce Leads object. This post will give you a framework for thinking about and working with Salesforce Leads (even if you don't use Salesforce yet)....
As a continuation to our post on the Salesforce Adoption Maturity Model, let's discuss Basic Adoption in detail. Basic Adoption is usually attained when the entire team is tracking sales activities and managing prospect and customer relationships within Sales Cloud. The key to Basic Adoption...
Everyone knows that Salesforce is the go-to solution for the CRM and sales needs of any business, but did you know that Salesforce capabilities can help you do much more? Salesforce is a complete and comprehensive system that can manage your entire business from anywhere...
Customer Relationship Management (CRM) - or as we like to call it, Consistent Relationship Management - solutions have been around for decades now and most everyone has tried to institute some level of CRM processes whether it is basic contact management or implementing a robust...
Salesforce is a highly flexible, versatile solution that can help any organization manage their entire business from sales and marketing to customer support to client retention, and so on. Having so many use cases and so many features, implementations can seem overwhelming and too complex....
Most businesses use Salesforce for sales, but Salesforce is much more than just a CRM. In fact, you can (and should) manage your whole business on the Salesforce platform. You don’t need to buy different systems to manage different aspects of your business. When it comes...