Founded in 2012, Steel City Pops makes delicious, gourmet pops. They only use natural ingredients with no refined sugars or high fructose corn syrup and utilize local produce whenever possible. Although Steel City Pops was founded only 5 years ago, they have quickly grown and now serve their healthy, delicious treats in 21 locations across the South. Customers are able to purchase in-store or have pops catered and served at their special event.
One of Steel City Pops fastest growing segments is their catering business. With 21 locations, they have a considerable amount of events (or “Happenings” in the Steel City Pops world) to manage. Before Salesforce, ordering, confirmation, fulfillment, and event management were all done manually. The process was inefficient and created the possibility of errors and communication breakdown internally and with customers. As with any high-growth company, getting new staff up-to-speed on a loosely-defined, manual process was also difficult. With all of these factors in place, Steel City Pops needed a platform and a system that would allow them to scale their business seamlessly. Their specific goals included:
- Creating a platform where customers could quickly and easily schedule a “Happening.”
- Developing a way to easily manage all “Happenings.”
- Putting a system in place that would allow them to scale quickly.
- Developing a plan that would allow them to quickly onboard new employees.
- Utilizing a platform that would allow them to have a 360 degree view of their customers, locations, products, and events.
With the help of Fast Slow Motion, Steel City Pops leverages the Salesforce platform to manage these “Happenings” from beginning-to-end, including customer ordering, order fulfillment, and event management. By leveraging the power and flexibility of Salesforce, a customized, consistent, repeatable, and automated process is now in place. Customers can go online and fill out a form that is driven by Formstack and connected to Salesforce. All information is sent from Formstack to Salesforce seamlessly as soon as the form is submitted, which allows the Steel City Pops team to immediately get orders moving. As a result, orders are now received and processed quickly and accurately, and visibility, customer communication, and employee training have all improved.
“With the introduction of Salesforce, we have seen a drastic increase in team member productivity, the accuracy of information and clarity of communication. Though we have only been using Salesforce for about 18 months, it is hard to think of how we ever survived without it. FastSlowMotion played a crucial part in helping us to mold Salesforce to our company’s structure and they held our hand as we made the jump into this new world. We couldn’t have done it without them. ”
– Codie Gibbons – Director of Logistics
Steel City Pops
FSM + Salesforce
Salesforce offers a range of products that go far beyond a basic CRM management system. Salesforce’s products can be customized to manage your business and Fast Slow Motion can make your specific business needs a reality. Our team is built with business and industry experts that can help you implement processes and technology in ways that will support rapid growth. We have implemented Salesforce in our own businesses, so we understand what it takes to advance your business to the next level.
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