FSM Blog

Salesforce and Business tips and articles from our experts.
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Working Hard? Prove It By Using Salesforce Cases

workinghardimage_400Most organizations rightly claim that they are working hard but they can’t always tell you what exactly they are doing, what needs to be done, or what has been accomplished. Part of the reason is that their work is hidden in a blizzard of emails and phone calls. Luckily, there is an easy way for a Salesforce user to shed light on how much work their team does and how much service they provide. Stop relying on just email – use Cases, a standard feature in both Salesforce Sales and Service Cloud. read more…

The Key to Salesforce Adoption – Don’t Give Up


manholdingrock_400As a continuation to our post on the Salesforce Adoption Maturity Model, let’s discuss Basic Adoption in detail.  Basic Adoption is usually attained when the entire team is tracking sales activities and managing prospect and customer relationships within Sales Cloud. The key to Basic Adoption is consistent usage – everyone is using the system on a regular basis and following similar processes.  It’s not about perfection, it’s about consistency.  Most companies in the Basic Adoption phase have made modifications for their specific business processes to help track important information about the Leads, Contacts, Accounts, and Opportunities they are engaging. 

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Introducing the Salesforce Adoption Maturity Model


salesforce-adoption-maturity-model_400At Fast Slow Motion, we are big fans of following a “crawl – walk – run” approach to adopting and implementing Salesforce. We emphasize establishing a firm foundation before trying to do too much on the platform. This post introduces a Salesforce Adoption Maturity Model that elaborates on the “crawl – walk – run” approach. The model gives you a framework to adopt Salesforce successfully so you receive immediate benefits while setting up the platform for future growth and increased value. Progressing through this model enables you to receive the long-term benefits of Salesforce while maximizing your initial investment. This model is useful for both people that are considering a Salesforce implementation and people that are struggling adopting Salesforce.
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CRM is Critical to Your Business

 

Young businessman drawing customer relationship management process concept. Isolated on white.

Customer Relationship Management (CRM), or as we like to call it – Consistent Relationship Management, solutions have been around for decades now and most everyone has tried to institute some level of CRM processes whether it is basic contact management or implementing a robust system like Salesforce.  However, most companies have failed at adopting CRM processes and solutions.  So why is implementing best practices within a good CRM solution so critical?  Here are three main reasons why we think CRM is the most critical business process within your company and also why it’s important to have a good solution in place to manage these important business processes.

If CRM is Broken, Your Company is Broken read more…

3 Keys to a Successful Salesforce Implementation

 

five businessman's hand building house by wooden block

Salesforce is a highly flexible, versatile solution that can help any organization manage their entire business from sales and marketing to customer support to client retention, and so on. Having so many use cases and so many features, implementations can seem overwhelming and too complex.

Here are 3 keys to implementing Salesforce to maximize the benefits of the solution while increasing adoption and success.

1. Learn to crawl before you run. read more…

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