Everyone knows that Salesforce is the go-to solution for the CRM and sales needs of any business, but did you know that Salesforce capabilities can help you do much more? Salesforce is a complete and comprehensive system that can manage your entire business from anywhere using any device. Here are some business problems Salesforce capabilities can solve that you probably didn’t know about: 1. Manage all your business processes and data. Salesforce can do virtually anything from accounting to HR....

At Fast Slow Motion, we are big fans of following a “crawl - walk - run” approach to adopting and implementing Salesforce. We emphasize establishing a firm foundation before trying to do too much on the platform. This post introduces a Salesforce Adoption Maturity Model that elaborates on the "crawl - walk - run" approach. The model gives you a framework to adopt Salesforce successfully so you receive immediate benefits while setting up the platform for future growth and increased...

Customer Relationship Management (CRM) - or as we like to call it, Consistent Relationship Management - solutions have been around for decades now and most everyone has tried to institute some level of CRM processes whether it is basic contact management or implementing a robust system like Salesforce. However, most companies have failed at adopting CRM processes and solutions. So why is implementing best practices within a good CRM solution so critical?  Here are three main reasons why we think...

Salesforce is a highly flexible, versatile solution that can help any organization manage their entire business from sales and marketing to customer support to client retention, and so on. Having so many use cases and so many features, implementations can seem overwhelming and too complex. Here are 3 keys to a successful Salesforce implementation that will maximize the benefits of the solution while increasing adoption and success. 1. Learn to crawl before you run. The faster you get the system implemented, the sooner...

Most businesses use Salesforce for sales, but Salesforce is much more than just a CRM. In fact, you can (and should) manage your whole business on the Salesforce platform. You don’t need to buy different systems to manage different aspects of your business. When it comes to helping you run your business, Salesforce can do it all. Here are a few ways you can use Salesforce as a centralized platform to manage your business. Marketing Pardot, which is owned by...