Azek Building Products

Problem

Azek Building Products, a leader in high-performance building materials like decking, trim, and railing, needed a unified communications solution to better connect with their target audience and streamline their marketing efforts.

Solution

Fast Slow Motion created a solution that solved these issues by:

• Implementing Salesforce Marketing Cloud

• Building multi-step customer journeys in Journey Builder to leverage complex data sets

• Unifying previously disconnected systems into Salesforce as the single source of truth

• Delivering custom HTML solutions tailored to Azek’s brand

• Creating measurable outcomes to track ROI and guide marketing spend decisions

Results

With centralized data and automated, measurable journeys in place, Azek’s marketing team gained:

• More than 150% increase in marketing efficiency

• Clear visibility into campaign performance and ROI

• Empowered the team to scale smarter and optimize budget allocation