About

Azek Building Products engineers high-performance building supplies including decking, trim work, railings, and more. They required a unified communication tool to better target their audience.

Tasks Accomplished

• Implemented Marketing Cloud account and built out multi-step Journeys inside of Journey Builder to properly leverage complex data sets.
• Unified database of record to Salesforce.com in lieu of the disparate systems previously utilized.
• Created a measurable outcome for the AZEK Marketing team to determine ROI and where to increase or decrease current spend levels.
• Delivered customized HTML solutions.
• Increased client efficiency by more than 150%.