Azek Building Products
Posted July 30, 2021 in Success Stories
Azek Building Products engineers high-performance building supplies including decking, trim work, railings, and more. They required a unified communication tool to better target their audience.
- Implemented Marketing Cloud account and built out multi-step Journeys inside of Journey Builder to properly leverage complex data sets.
- Unified database of record to Salesforce.com in lieu of the disparate systems previously utilized.
- Created a measurable outcome for the AZEK Marketing team to determine ROI and where to increase or decrease current spend levels.
- Delivered customized HTML solutions.
- Increased client efficiency by more than 150%.