Azek Building Products

Our clients’ success is our success, and that’s why we’re passionate about what we do.

Azek Building Products

About

Azek Building Products engineers high-performance building supplies including decking, trim work, railings, and more. They required a unified communication tool to better target their audience.

Tasks Accomplished

  • Azek logoImplemented Marketing Cloud account and built out multi-step Journeys inside of Journey Builder to properly leverage complex data sets.
  • Unified database of record to Salesforce.com in lieu of the disparate systems previously utilized.
  • Created a measurable outcome for the AZEK Marketing team to determine ROI and where to increase or decrease current spend levels.
  • Delivered customized HTML solutions.
  • Increased client efficiency by more than 150%.