A Conversation with Ian MacGeorge and Daniel Webb

Join Ian MacGeorge and Daniel Webb from Fast Slow Motion as they reflect on their project leadership roles and share insights from a recent engagement with a pre-commercial medical device company. In this video, they discuss the complexities of helping the company streamline its sales process before going to market. Ian and Daniel highlight the challenges of implementing a straightforward software solution that fosters quick adoption and supports the client’s sales team. They emphasize the crucial role of simplifying processes to enhance user adoption and the importance of adjusting business strategies based on real-world feedback. The conversation also explores how their consultancy approach focuses on building lasting partnerships rather than just vendor relationships, demonstrating a deep commitment to understanding and addressing the unique needs of their clients in the healthcare industry.